01 1. Hypothesis: When you treat a homeless artist like an artist, they feel like they finally have a place where they belong. 02 2. Hypothesis: We are all the same inside. 03 3. Hypothesis: Masculinity doesn't need a lecture, it needs a laugh. 04 4. Hypothesis: Magic only happens when logic is broken. 05 5. Hypothesis: There aren't that many places in the world where you can just be yourself. 06 6. Hypothesis: Google Search data paints an accurate picture of what we're all into. 07 7. Hypothesis: Music moves us closer. 08 8. Hypothesis: Brand Strategy needs a new strategy. 09 9. Hypothesis: Real life is messy. 010 10. Hypothesis: It takes no more than a simple story for a stranger to feel familiar. Even if the story is made up. 11 11. Hypothesis: You're not in control of your brand, but you can make friends with the ones who are.