01
1.
Hypothesis: We are all the same inside.
02
2.
Hypothesis: Fun can always last longer, as long as you drink light beer.
03
3.
Hypothesis: Nothing gets in the way of Pride.
04
4.
Hypothesis: Masculinity doesn't need a lecture, it needs a laugh.
05
5.
Hypothesis: There aren't that many places in the world where you can just be yourself.
06
6.
Hypothesis: Music moves us closer.
07
7.
Hypothesis: Real life is messy.
08
8.
Hypothesis: Google Search data paints an accurate picture of what we're all into.
09
9.
Hypothesis: You're not in control of your brand, but you can make friends with the ones who are.
010
10.
Hypothesis: When you treat homeless artists like artists, they feel like they finally have a place where they belong.
11
11.
Hypothesis: It takes no more than a simple story for a stranger to feel familiar. Even if the story is made up.
12
12.
Hypothesis: Brand Strategy needs a new strategy.
13
13.
Hypothesis: Magic only happens when logic is broken.
14
14.
Hypothesis: There's a fine line between banality and wisdom.
15
15.
Hypothesis: Creative Strategy is a continuous battle between the precision of poise and the release of chaos.
16
16.
Hypothesis: Most strategists pretend to be rocket scientists, when they should actually be just rockets.
17
17.
Hypothesis: There's no sincerity like irony. The world lacks ironic brands.